I am a Professor of Communication at Wake Forest University; my research and teaching interests include: media, technology, culture, data collection, data management, and issues surrounding Indian culture. I also am credited with the invention of the idea of narbs and my principal research, writing, and practical concerns are in the ways in which technology is constantly reshaping our everyday life practices and calling into question how we live our life within a constantly changing global space. I use the theoretical approach of the primacy of mediated narratives in contemporary life as reported at themediawatch.com. I was educated at the Indian Institute of Technology (Kharagpur), Wake Forest University, and the University of Illinois at Urbana-Champaign. I am the owner of an independent research agency called Management Learning Laboratories that specializes in applying technology to the collection, management and visualization of data.