Education/Training

INSTITUTION AND LOCATION

DEGREE

Completion Date

FIELD OF STUDY

Indian Institute of Technology, Kharagpur, WB, India

B. Tech

05/1984

Chemical Engineering

Wake Forest University, Winston Salem, NC, USA

M.A.

05/1986

Communication

University of Illinois, Urbana-Champaign, IL, USA

Ph.D.

05/1992

Communication

Personal Statement and Expertise

I have developed a teaching and research program over the last three decades that includes several interconnected areas of emphasis within an interdisciplinary ecosystem. One is the development of novel approaches to data collection, analysis, interpretation and visualization.  My work in the area of “survey research” has looked at different kinds of sampling, mixed-mode data collection to minimize sampling and other forms of error, novel ways to analyze structured and unstructured data in the realm of Big Data and interpreting and visualizing the data for purposes of policy development.  A second related line of research examines the development and role of digital technologies in everyday life.  I consider the ways in which the abundance of data create opportunities and challenges with respect to issues such as privacy, surveillance and related concerns. Both these approaches define by scholarship and professional work, especially the work done by Management Learning Laboratories (www.m-l-l.org).

I offer expertise in focus group moderation, questionnaire design, sample design, design of data collection methods, analysis of structured and unstructured data using the narb analysis technique, interpretation of data, critical cultural analysis of discourse and popular culture artifacts.  I have worked with more than 120 recreation agencies across the USA in developing needs assessment and citizen data collection techniques working with my research colleagues under the aegis of MLL.

Positions

1990-1994                   Head of Sampling, Survey Research Laboratory, University of Illinois, Urbana-Champaign, IL

1994-2000                   Assistant Professor, Dept. of Communication, Wake Forest University, Winston-Salem, NC

2001-2007                   Associate Professor, Dept. of Communication, Wake Forest University, Winston-Salem, NC

2001-2007                   Associate Professor, Dept. of Public Health Sc., Wake Forest University, Winston-Salem, NC

2003-2006                   Founding Director, Survey Research Center, Wake Forest University, Winston-Salem, NC

2007-                           Professor, Dept. of Communication, Wake Forest University, Winston-Salem, NC

2007-                           Professor, Dept. of Public Health Sc., Wake Forest University, Winston-Salem, NC

2000-2008                   Director of Grad. Prog., Dept. of Communication, Wake Forest University, Winston-Salem, NC

2008-2011                   Chair, Dept. of Communication, Wake Forest University, Winston-Salem, NC

2013-                           Senior Faculty Fellow, Johnson Hall, Wake Forest University, Winston-Salem, NC

2019-                           Faculty Advisor, South Asia Student Association, Wake Forest University, Winston-Salem, NC

2019-2020                   Chair of the College Senate, Wake Forest University, Winston-Salem, NC

2020-                           Secretary to the University Senate, Wake Forest University, Winston-Salem, NC

Selected Awards

2012                            Wake Forest University Bryant/Groves Family Faculty Fellowship

2011                            Excellence in Entrepreneurship Award

Contribution to Research and Pedagogy

The process of collecting individual and community data has transformed over the three decades that I have been involved with the field starting with my work at the Survey Research Laboratory at the University of Illinois.  My research has examined and developed innovations in data collection using different modes starting with telephone data collection to the development of mixed-mode data collection combining analog and digital technologies with the goal of reducing errors related to data collection and incorporating the analysis of unstructured data.  To this end, I have developed a specific theoretical approach for the analysis of unstructured data using the narrative paradigm and have been credited with the invention of the narrative-bit (see, www.narbs.info). My publications and the classes I teach demonstrate this progression in the field of data collection and the application of the innovations in different domains of data collection with specific emphasis on public recreation.

Publications:

Courses:

  1. Empirical Research in Communication at the undergraduate and graduate level
  2. Graduate seminar on doing research practice

I have examined the ways in which digital technologies have an impact on everyday life.  These include the analysis of the benefits and burdens of the adoption of new technologies and applications that have becomes ubiquitous in the public sphere.  Using methodologies of narrative analysis of large amount of unstructured data (see, www.themediawatch.com) I have demonstrated how the data can offer alternative narratives based on the voices of people as opposed to the utterances of institutional media.  In particular, I examine the relationship between fundamental aspects of everyday life like privacy, free speech, the process of identity formation, the process of creating profiles and the processes of surveillance. My publications and the classes I teach demonstrate this progression.   

Publications: 

Courses:

  1. Technologies of Communication - undergraduate
  2. Communication and Technology – undergraduate and graduate
  3. Digital DNA – undergraduate and graduate
  4. Communication, Technology and Entrepreneurship - undergraduate

I have applied the methods of critical cultural narrative analysis to media related to India.  With my connections with India, this has been a vital part of my research with the goal of understanding the ways in which India and people of Indian origin are represented in various media discourse, especially the ones that are produced and circulated from the West.  I have examined the way in which media, and later the discourse of the Internet, have produced specific identity narratives that eventually predicate the way in which people of Indian origin, and the country in general, is perceived in the West. My publications and the classes I teach illustrate this area of research.

Publications: 

Courses:

Additional Information: Funded Projects

Recreation Needs Assessment. Funded by: City of Boynton Beach, FL. Year: 2020

Needs assessments and attitude and interest study to gauge how general population feels about the public recreation in the community. Specific tasks included moderation of focus group meetings, questionnaire development, sample selection, coordination of data collection using a mixed-mode design, data analysis and visualization and the preparation of recommendations based on the data. The unique aspect of this study was that it was conducted during the Covid-19 “stay at home” orders. There was appropriate use of digital meetings, interviews, and data collection for this study. Role: Principal Investigator

Special-needs population community development. Funded by Thrive Non-Profit, Winston-Salem, NC. Year: 2020

Needs assessments and attitude and interest study to gauge how families with members with special needs feel about the development of a residential community for the special needs population and their care givers. Specific tasks included moderation of focus group meetings, questionnaire development, sample selection, coordination of data collection using a mixed-mode design, data analysis and visualization and the preparation of recommendations based on the data. Role: Principal Investigator

Rawabi Study.  Funded by Eudemonia Institute, Winston-Salem, NC. Year: 2019

The study was designed to gauge the way in which the residents of Rawabi view the unique development of the city within the contested area of the “West Bank” in the Middle East.  Specific tasks included moderation of focus group meetings, data analysis and visualization and the preparation of recommendations based on the data. Role: Co- Principal Investigator

Recreation Needs Assessment. Funded by: City of Athens, TN. Year: 2019

Needs assessments and attitude and interest study to gauge how general population feels about the public recreation in the community. Specific tasks included moderation of focus group meetings, questionnaire development, sample selection, coordination of data collection using a mixed-mode design, data analysis and visualization and the preparation of recommendations based on the data. Role: Principal Investigator

Recreation Needs Assessment. Funded by: City of Port St. Lucie, FL. Year: 2017

Needs assessments and attitude and interest study to gauge how general population feels about the public recreation in the community.  Specific tasks included moderation of focus group meetings, questionnaire development, sample selection, coordination of data collection using a mixed-mode design, data analysis and visualization and the preparation of recommendations based on the data.  Role: Principal Investigator